Samsung on Wednesday launched The Frame TV 2021 in India to develop its premium TV watching experience. The Frame TV 2021 comes in a variety of screen sizes, starting at 43 inches and going all the way up to 65 inches. The TV features customizable bezels that complement the environment. Samsung also offers a preloaded library of over 1,400 pieces of artwork that can be displayed on the screen when the TV is not in use. The Frame TV 2021 is 46% thinner than the previous model, making it look very close to a real picture frame.
Samsung The Frame TV 2021 price in India, launch deals
Samsung The Frame TV 2021 price in India starts from Rs. 61,990. The TV models will come in 43-inch, 50-inch, 55-inch and 65-inch screen sizes and will be available to buy from Amazon, Flipkart and Samsung’s official online store starting June 12th. 9,990 for customers who make their purchases between 12th and 21st of June and a cashback of up to Rs. 3,000 in free EMIs via HDFC Bank credit and debit cards. There will also be no-cost EMI options for up to 24 months from other leading banks.
The Frame TV 2021 launched globally in January alongside the company’s new Micro-LED and Neo QLED TVs.
Samsung The Frame TV 2021 specs
Samsung’s Frame TV 2021 features a 4K QLED display that reportedly delivers 100% color volume and is backed by the company’s Quantum Dot technology. The TV carries the 4K Quantum Processor, which brings artificial intelligence (AI) powered upscaling capabilities and self-optimizing SpaceFit sound settings. While the Frame TV has a wall mount option, Samsung has also provided a height adjustable TV stand to provide a more traditional framed experience.
Among its main USPs, The Frame TV 2021 comes with an art mode that allows users to select an artwork that can be presented on the screen when the TV is not in use. There’s also an AI-powered auto-curating technology that recommends a specific artwork based on consumer selections. The new TV models have also increased the storage space by 6GB, from 500MB, specifically designed to store up to 1,200 photos in UHD quality.
You can get new works of art directly from the pre-installed Art Store, which has a collection of over 1,400 pieces of art, each starting at Rs. 1,199. Samsung also lets you subscribe to the full Art Store collection for Rs. 299 per month.
If you don’t feel like putting on a work of art, The Frame TV 2021 also lets you upload and display your photographs via the SmartThings app or a USB flash drive. There are five different mat layout options and a palette of 16 different colors to let you customize your photos. You can also change the bezel color and style.
Frame TV 2021 comes with the One Connect Box that pairs with a single translucent cable to provide an uncluttered experience connecting peripherals such as a set-top box or game console. Samsung has also provided motion and brightness sensors to automatically adjust your viewing experience based on the environment.
Similar to other smart TVs, The Frame TV 2021 comes with Bixby and Alexa voice assistants. It also allows you to watch two screens simultaneously using a preloaded Multi View option. In addition, you can activate Music Wall views to add ambience to your room while playing music through your headphones or using your smartphone speaker.
Frame TV comes with AirPlay 2 support to allow you to stream content from an Apple device. In addition, the TV has access to Samsung TV Plus to offer live TV content.
Samsung has bundled the Frame TV 2021 with its One Remote, which has a self-charging battery – paired with solar cell technology. The TV also comes in eco-friendly packaging that can be recreated into items like a cat house or a bookcase.