The ICC Men’s Cricket World Cup is set to be held in India later this year and the latest promo for the headline event features Bollywood superstar Shah Rukh Khan. The slogan for the new campaign “All it takes is one day” was unveiled by the International Cricket Council (ICC) and the Board of Control for Cricket (BCCI) in Mumbai on Thursday. The World Cup event is scheduled to start on October 5th and end on November 19th of this year.
According to the ICC, the initiative aims to unite cricket fans around the world with Navarasa, which represents the nine emotions that spectators usually feel when watching a game.
Khan, one of the best-known actors in Indian cinema, is associated with cricket due to his ownership interest in the Indian Premier League team Kolkata Knight Riders. Khan and talks about the feelings and emotions that develop in the greatest of all cricket events.
Khan narrates: “The difference between making history and being history: one day. Shirts will be worn and breasts will be filled with pride in that day. Passion will triumph over logic and memories will be etched in that day. Fears will be conquered and hardships will be faced in that day. From the highs of joy to the lows of anguish, all will be embraced in that day.”
The video follows the release of a photograph of Khan holding the ICC trophy that went viral online on Wednesday night. The film itself features footage of fans and memorable World Cup memories from each of the 10 participating nations, along with waving flags and vibrant national colors.
King Khan 🤝 #CWC23 Trophy
It’s almost there… pic.twitter.com/TK55V3VkfA
— ICC (@ICC) July 19, 2023
SRK continues further, “Rivalries will be redefined on the field and respect reinvented in the stands. The power of belief will emerge from the hearts of a billion. Songs will be sung, dances will be danced and eyes will widen in wonder, on that day. And when that day comes, and when that day finally comes, the glory will be immortalized.”
The movie star in the video concluded: “This is the ICC Men’s Cricket World Cup, for everything you’ve ever dreamed of, fought for, lived for, it takes a day.”
WATCH THE VIDEO HERE:
History will be written and dreams will be fulfilled at the ICC Men’s Cricket World Cup 2023 🏆
All it takes is one day ✨ pic.twitter.com/G5J0Fyzw0Z
— ICC (@ICC) July 20, 2023
The campaign charts the journey of raw emotions experienced by players and fans collectively in One Day, with the film connecting the nine emotions of ‘Navarasa’ – anguish, bravery, glory, joy, passion, power, pride, respect and awe – and one day is all it takes to experience this roller coaster of emotions.
ICC CEO Geoff Allardice was thrilled to launch the campaign and is looking forward to the start of the tournament on October 5th.
“This campaign is a true celebration of One Day International cricket and creates a sense of anticipation of what we can expect when the ICC Men’s Cricket World Cup 2023 returns to India. Emotions, or Navarasa, are felt by fans and players alike during One Day and this campaign brings that shared experience to life,” said Allardice.
“Cricket and film are at the core of the Indian psyche, and we have infused the two to create far-reaching appeal. The involvement of Bollywood superstar Shah Rukh Khan, along with an exceptional line-up of cricketers, will only help us to deepen our connection in this country while captivating attention around the world.”
BCCI Secretary Jay Shah also said, “The ODI format holds unrivaled significance with its ability to deliver thrilling moments, intense battles and unpredictable outcomes that will truly captivate fans across the world. As we embark on this journey, we are proud to see the launch of the Men’s Cricket World Cup campaign and create real excitement for the event across the world,” he said.
“We are fully committed to creating a world-class event that will witness the birth of a new generation of heroes while providing fans with unforgettable experiences, and we believe the campaign does just that. The 2023 ICC Men’s Cricket World Cup in India will be a celebration of cricket excellence, cultural diversity and the unifying spirit of the game.”
With the Cricket World Cup returning to Asia after 12 years, excitement is running high. India will once again play host to a carnival of fans from around the world and look forward to an equally illustrious conclusion to their home World Cup in 2011.
The competition starts on October 5, with the duel between England and New Zealand, in the famous Narendra Modi Stadium, in Ahmedabad, winner of the last edition.